Create an Effective Advocacy Message

  • Deliver your advocacy messages more effectively by telling gripping stories in brief presentations known as “laser talks.”

    Identify the Problem

    • In your laser talk, focus first on identifying a problem you want your listener to know about. Try to connect the problem to an issue the listener already cares about.

    Present a Solution

    • Next, inform the listener about a solution to the problem you just presented. Give examples of how the solution would work and why it would be effective. You might cite a recent study or use other credible statistics.

    Issue a call to Action

    • The final section of the laser talk is the call to action. Calls to action should be concrete, specific and include a “yes” or “no” question.

    Work in a personal story

    • Try to include a compelling, personal story that expands on your laser talk.